Tonight’s board · Esher
SWAGBEER LTD
Branded kits, taproom goods, and event swag for drinks brands and hospitality operators who want promo that people keep using.
19 Claremont Lane, Esher
The flight
Tees, caps, patches, and aprons that survive industrial wash cycles and still look intentional under taproom lights.
Glassware, tinware, openers, trays, and drip mats — the objects hands actually touch between pours.
Festival and launch kits: badges, vouchers, table kits, and runner gifts with a packing list that warehouse staff can follow at 5 a.m.
Sales-rep kits, POS for accounts, and limited drops that make wholesale buyers feel looked after — without drowning margin.
The house
SWAGBEER LTD works with breweries, cider makers, bars, and drinks-adjacent brands that need promotional goods to feel native to the category. From 19 Claremont Lane we coordinate design direction, sourcing, sampling, and delivery windows that respect brew schedules and event calendars.
We are not a random gadget catalogue. If an item will not earn a second use — on a bar, in a kit bag, or on a shift — we will say so before you spend.
Brew sheet
Audience, channels, budget band, must-have items, hard nos. We write the grain bill before anyone quotes embroidery.
Strike samples for hand-feel and wash tests. Art is adjusted when reality bites — not after 500 units land wrong.
Locked specs, QC checkpoints, and delivery dates tied to your tap takeover or festival load-in.
Kitted by door, by event, or by SKU. Labels on cartons humans can read in a dark stockroom.
What walked, what sat, what to never brew again. The next batch gets smarter.
Coaster stack
Keg log
New identity, old glassware chaos. We rebuilt a core kit: glass, opener, tee, and drip mat with dishwasher-safe decoration. Staff stopped apologising for cloudy logos after week two.
Three SKUs, high volume, brutal logistics. Packing diagrams + colour-coded cartons meant volunteers could replenish without a briefing novel. Waste on site dropped because over-order had a sell-through path.
Buyers got tiered thank-you kits tied to order bands. Not louder — clearer. Reorders mentioned the opener more than the discount.
Who drinks here
Taproom retail and festival presence that matches the liquid.
Staff uniforms and house merch without looking like a generic franchise.
Launch kits that feel bigger than your headcount.
Pop-ups and takeovers that need crates, not chaos.
Last call questions
Drinks and hospitality are home turf. Soft drinks, coffee, and food-and-bev hybrids with similar retail mechanics are welcome.
We can — and we will still push back if the item will fail in a dishwasher or look wrong on a bar top.
Depends on process and factory. We quote honestly after the mash brief, including the boring freight bits.
Email info@swagbeer.online or use the bar form — send dates, volumes, and references you admire.